What’s the deal with White Ash?

Theories & Hot Takes on Cannabis Ash Color

Some of the best growers I know completely ignore ash color.

But consumers use it as a key measure of quality. And top brands boast about white ash only. So which is it?

White ash is something that I really hadn't paid attention to (or even thought of) in the past few years.

Occasionally when smoking weed from others, I might note ash color mentally, or …