Who cares matters.

Why MJBizCon Recaps suck, Understanding Who & Why, & other Hot Takes

Here's what so many in this industry miss:

No one cares.

And they shouldn't.

Because no one has a given them a good reason to.

Or because they're the wrong audience for the message.

Because it's not about their audience at all.

It’s about them. What they’re doing. How it’s going.

Which brings me to why most MJBizCon Recaps I saw over the last 2 weeks sucked.

Wh…